Director Upper Luxury Integrated Brand Marketing

Lead the integrated marketing strategy and charge for ultra‑luxury brands— alignment across paid, owned, and earned channels around a unified vision, advocating for the ultra‑luxury way of working, and driving meaningful step‑change in how IHG show in the category globally.

Your day to day

• Define and lead the global marketing strategy and multi-year roadmap for the ultra-luxury brand portfolio, aligned to brand and enterprise objectives
• Define and deepen understanding of ultra-luxury and high-value audiences globally
• Oversee segmentation, targeting, and personalization strategies grounded in insight, data, and cultural trends
• Serve as IHG's ultra luxury editor in chief with the vision to transform our approach to ultra luxury marketing
• Use research, performance data, and emerging trends to inform strategic direction and course correct as required
• Champion compelling storytelling that reinforces brand codes, heritage, and contemporary relevance
• Transform the activation of ultra‑luxury brands by orchestrating channels, content, partnerships, and experiences, ensuring property‑level execution delivers distinctive coverage and content.

What we need from you

• Bachelor’s degree in marketing, Business, Management, or a related field (advanced degree preferred)
• 10+ years of progressive experience in luxury or ultra-luxury marketing, brand management, or a closely related field
• Demonstrated passion & experience for and understanding of luxury brands, consumers, and cultural dynamics
• Proven track record leading global, integrated campaigns across paid, owned, and earned media
• Strong commercial acumen with experience linking brand investment to performance and ROI
• Deep expertise in consumer insight, digital and social platforms, and emerging marketing technologies
• Ability to translate insight into clear strategic direction and decisive action
• Exceptional storytelling and stakeholder-influencing skills
• PR, creative leadership experience is a plus
• Strong proficiency in Microsoft Office and growing capability with AI-enabled marketing tools

This is a remote role; however, travel to the Atlanta office is required approximately twice per month. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $140,000.00 to $170,000.00. This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

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Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws.  We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

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